Alvin Hartley

Founder of Tri-Masters International

Executive Summary:

Extensive background and experiences include over 25 years of Strategic Planning, and dedicated Leadership to TMI & Partners, LTD. Alvin has assisted many organizations in developing Customer Service and Leadership Training, Sales Training, Marketing Plans, Marketing Budgets, Marketing Strategy, Marketing Concepts, Training and aligning their Corporate Vision in order to achieve their business objectives. “In Your Face”, Grassroots Marketing. This style of marketing helped increase brand awareness as well as an increase in sales.

Marketing Strategy:

Successfully orchestrated the support of Time Warner Cable, Calvin Klein (CK) Jeans and Black Entertainment Television (BET) together as major sponsors of the New York City Inner City Games. (A national community youth program co-chaired by Arnold Schwarzenegger) Ascertained support for major projects from Coca Cola, Reebok, Pepsi, Verizon, Burger King, AT&T, Coors, Gatorade, KFC, and many more. Regional Marketing / Sales Rep for national lifestyle Benefits Company (Medical, Business, Individuals)

Marketing Vision:

Pioneered the first African American and Hispanic Triathlon Club in America. Conceptualized and created several successful innovative corporate opportunities such as The New York City Duathlon Series, Negril Sprint Triathlon (Jamaica), The Nutrament New Harlem 10K Foot Race (New York City), Black College Reunion (Florida), and 165th Street Mall Holiday Events. National Historical Black College Bus Tours (College Recruiter)
Marketing Concepts:
Reenergized major clients marketing efforts by effectively developing promotional campaigns using Print, Electronic Media, Brochures, Direct Mail, Special Events, Community Programs, Internet, Cable TV, National Networks, CD presentations and grassroots one-on-one marketing teams.